The objective of this personal project is to explore the potential for rebranding Cafe Stella, a well-established entity, with a fresh perspective. While this initiative is not affiliated with the company itself, it serves as an exercise in creative thinking and strategic branding.
This project began with research, background on the business owners, their demographic, and branding design for similar businesses. From there I went about designing my logo roughs, the favorite of which being this:
Working off of my logo draft, I went about refining the details. I also selected a branding system that included a color palette and fonts.
Once all of this was finished, I was able to begin working on a new menu for Cafe Stella.
The menu design section of this project also began with research; researching the menu items, as well as which dimension I would like to go with. I decided to go with a gate fold, as I felt it would be a unique experience for the user. I also decided to give the final menu a highly ornamental design featuring lots of celestial imagery to tie in the name of the cafe, Stella, which is Italian for star.
